SaaS provider for national sports federations
The campaign targeted senior decision-makers across national sports organisations. Because titles and organisational structures varied, each account and prospect was mapped against the agreed buyer criteria before outreach.
Metric definitions
- Approximately 57% connection acceptance: the share of the campaign's connection requests that were accepted.
- 621 new qualified connections: accepted connections with prospects qualified against the campaign's buyer criteria.
- 84 replies: prospect replies recorded during the engagement.
- 58 meetings held: completed meetings rather than meetings merely booked.
- 16 new clients won: clients won from the campaign.
- €15,000–€50,000: the commercial value range per new client.
What the walkthrough shows
The 3:31 walkthrough shows campaign configuration, qualification and exclusion logic, post-based engagement, connection logic and reply-aware handoff in one continuous demonstration.